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Small Business Marketing

Over the last couple of years Instagram has become huge. Boasting 800 million active monthly users, it is the second most popular social media network, after Facebook. Instagram is already heavily utilised by businesses to attract new customers, clients and building connections, so small businesses definitely need to take note of this and get on Instagram as soon as possible to reap the benefits of their huge user base.

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Twitter is one of the biggest social media platforms, competing with the likes of Instagram and Facebook. A presence on Twitter is essential for small businesses to have, and utilise, to extend the reach of their business. Twitter currently has 330 million monthly active users, that’s a huge pool of people to reach and share your business story with. From tweeting about current affairs to creating personalised hashtags, Twitter really does have something great to offer small businesses.
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Facebook is the biggest social media platform that’s in use today, and it’s growing in many ways. With 2 billion monthly active users, the potential reach for your business could be huge. A Facebook page will help you be found, as well as allowing you to connect with your customers and clients.  What better way to get started on your social media marketing than joining the biggest social media network?

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Social media can play a huge role in increasing the reach of your brand and business. Businesses of all sizes have taken advantage of what social media can offer, which is the direct connection with consumers worldwide. Social media is a prominent part of today’s society, it is widely used and most people use social media platforms on a daily basis, from tweeting about the latest political turmoil to posting a picture of an aesthetically pleasing hot chocolate on Instagram.
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Participating in seasonal events such as Halloween can help you be festive and have fun, while promoting your business through spooky marketing ideas. Doing something out of the ordinary like dressing up in Halloween costumes will make you noticeable and attract attention and customers. People are more likely to spend on ‘special occasions’ so celebrating Halloween can definitely help you increase those sales.

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When it comes to promoting your start up sometimes the smallest methods can have the biggest impacts on the success of your business. Most methods don’t require a lot of budget however you should invest some time to make sure you see the maximum benefit. You need to make sure you spend some time understanding your market and industry so you know what will work best for your brand!
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When you are trying to expand your small business, money can be tight and yet you know that you need to market your company to help reach your goals. Some small businesses and start-ups spend a fortune on their marketing strategy but when you don’t have that luxury, there are some low budget ideas that could inject some life into your marketing campaigns.
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In a survey conducted by Mediahawk on over 200 SMEs in the UK, it was found that social media plays a huge role in bringing in the highest quality leads and sales to small businesses. Around 62% said that social media was the best form of marketing for them to get the best leads, ultimately pushing their sales. This just shows the importance of social media in the small business sector.
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Social media is here to stay, and while its potential has been recognised by most businesses, unfortunately many companies quickly lose energy and enthusiasm when the results aren’t quite as big as their ambitions.
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