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How to run your business

How to grow your business – find new customers, set up your own website, and make your small business appear ‘big’!

Many people dream of starting their own business and when you consider the freedom it offers – like exploring your passion and setting your working hours – it’s easy to see why. In fact, 2016 was a record year for business startups, with 80 new ventures created per hour in the UK. With that in mind, if you own a small business or are thinking of taking the first step into entrepreneurship, here are 5 things every successful business needs.
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SEO and keywords are closely related. The former improves a website’s chances of ranking highly for relevant search terms while the latter are inserted into web coding and content to improve search engine visibility. Shaz Memon of Digimax explains what both SEO and keywords can do for your site once you’ve got a winning combination.
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Branching out into imports and exports can be extremely lucrative. However, it can also present numerous complications. Without adequate planning, research and preparation, you could end up losing money, breaking the law and in turn potentially even lose your business.
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The growth of social media seems unstoppable, and it has become an excellent marketing tool, with a huge number of brands using sites such as Twitter and Facebook to attract and retain customers. But what of LinkedIn?
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For a standard business, there are often standard expectations and theories on how to be more productive.  The simple formula of producing more work in less time is the most popular way to view productivity, but if you use a virtual office, there are many more ways to improve the productivity of your employees.
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Possessing a good understanding and knowledge of the financial markets can help individuals and companies achieve success. There are many different methods that businesses use to grow and expand, and seeing as success is measured based on profits for most companies, having a good knowledge about the financial markets is advisable.
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Hiring a Web Developer can be hard work for companies of all sizes. For smaller businesses where there isn’t a dedicated recruitment resource it can prove expensive and time consuming, especially sourcing a web developer where demand often outstrips supply.
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We’re forever hearing about the death of the high street and how small business is being beaten by emerging internet giants. In many cases this has proven to be indisputably true; shops have closed; service providers have folded; their online counterparts have flourished. The true beauty of the most recently emerged digital tech however, is that it is genuinely universal.
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Were you aware that more consumers today use a portable Internet device like a smartphone or tablet to make purchases or locate new businesses to buy from than from a traditional desktop computer or laptop? This alone is ample reason to make your website mobile-friendly.
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Many people see the idea of using ‘big data’ in business as something that is exclusively for large businesses, says co-founder of The Good Till Co., Oliver Rowbory. Surely the ability to analyse and use such information requires not only expensive data, but also numerous staff to maintain, support and work on these platforms, before translating what the data is really saying to the management team, right?
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As work environments evolve, driven by the desire to realise company productivity and efficiency gains, offices or workspaces are now becoming increasingly activity-based rather than just somewhere you go to complete daily work tasks.

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Business Analysts are often perceived as being part of a bigger corporate structure.  However it is more common now for smaller businesses to utilise a Business Analyst skillset, whether that be permanent or contract – according to Matt Smith from BusinessAnalystjobs.co.uk.

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The way small businesses and sole traders operate is changing. Online apps are now essential tools for businesses across the board, but with developments coming thick and fast it is easy to get left behind.
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Every day and all over the world, there are countless meetings taking place to determine the online strategy of companies. Almost every company has asked itself what role it should be playing on social media at some point, and while it is already a key discussion point, its importance only increases with every passing day.
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Dannie-Lu Carr explains how to negotiate powerful personalities and get your voice heard at business meetings, in an extract from her book ‘Brilliant Assertiveness’.
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What happens when you venture beyond the art of successfully promoting your business, and venture into dangerous territory and risk bulldozing potential clients with sales messages?
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Shweta Jhajharia from The London Coaching Group provides answers to some frequently asked sales and marketing questions posed by start-ups, including making the most of social media, and how to retain customers.
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More and more people are setting up their own businesses from home, thanks to major advances in web technology, and the realisation that there is no such thing as a ‘permanent’ job any more.
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Quantum physics tells us that we are essentially huge clouds of atoms interacting with each other on a physical and personal level. Executive coach, Kieran Hearty, calls this ‘quarkiness‘. So, what does that mean for SMEs with growth ambitions?
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Social networks are by definition global. If you are hoping to expand your business into new international markets, social networks offer opportunities that didn’t exist before. The secret to success is regarding social networks as global channels.
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