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How to run your business

How to grow your business – find new customers, set up your own website, and make your small business appear ‘big’!

What is the difference between a good public speaker and a great one? What makes people want to know more about one person, and tune another one out? Although content, of course, has a lot to do with who listens to whom, something else that can make someone particularly successful at public speaking is confidence. Without it, talks can be impersonal, boring, flat, and uninspired, and all because the person giving the talk has no confidence in themselves, and what they are saying. To be a powerful public speaker, confidence is key.

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If you work remotely at home, you will be totally reliant on your broadband connection, so it’s important to make sure that you can always stay connected. Remote and mobile working has become part of modern working life. We all expect to able to work on the move and wherever we might find ourselves. That means staying connected at home and while we travel.

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Following on from our previous article on ‘How to attract the millennials‘, it’s interesting to examine this age cohort’s spending attitudes and behaviours by comparing them to those of other generations; Baby Boomers and Generation X.

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When you are focusing your efforts on developing a fast growth company from the ground up it can be easy to put great customer service on the back burner. With things like fundraising, partnerships, product launches and finances all demanding attention, it can be a challenge to prioritise customer service.

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Global business has never been simpler, but customer expectations have never been higher. SMEs need to do more to compete on the international stage. Advances in business tech has led to a huge surge in SMEs and start-ups over the last four years. Whether you are a tech startup, a new crowdfunded project or just set up your first Etsy store, selling to the world has never been easier.

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Do you remember the paperless office we were all going to have? Proclaimed as the future and the inevitable result of greater computerisation and automation of processes as far back as 1975, it never really took hold, did it? But while eliminating daily paper clutter from the office may not prove to be that straightforward, when it comes to document storage, getting rid of hard copies is thankfully a whole lot easier. There are multiple benefits of document scanning that small businesses can really take advantage of.

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One of the least favourite things for every business is moving. You have to get your furniture, documents, and everything else into an entirely new location. This can be a hassle. However, what most businesses won’t consider, but should, is a storage unit. A storage unit can really make the whole process a lot easier to deal with.
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When you are running a business you will need to be organised, or at least attempt to be, in order to run it successfully. There are so many parts of the business that you will need to simultaneously take care of so you will need a system to ensure that you are managing all areas effectively. Whether you are focusing on tax or the your employees’ holidays, you need to have your small business in order.

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Search Engine Optimisation (SEO) is the method of improving the quality and the quantity of traffic to a website. It’s a marketing strategy which helps a website get better rankings in Google and other search engines such as Bing and Yahoo. However, the main focus is on Google, as it is the most used search engine. The idea is to drive organic traffic to a website as much as possible by providing Google with the most relevant content. SEO in the most basic terms, is creating a site and content which will help Google rank it highly, allowing relevant people to find the content and the website.

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Criticism is a part of life and you can’t impress and please everyone, especially when it comes to business. You may think your business is perfect but there will always be people who will think the food at your restaurant is too expensive, or your flower shop doesn’t sell enough exotic flowers. It’s human nature to complain, however when it’s about your business then bad reviews, complaints and negative feedback can have a serious effect.

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It may be an obvious statement but businesses need to regularly keep tabs on their expenditure. If you feel you are spending too much in certain areas then this article may help you cut business costs.  QCR give you tips on how you can improve by cutting costs and lowering your expenditure.

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When it comes to running a business, you should always be striving to grow and improve, and there will normally come a point when your business is ready to expand. This will usually occur when your business has been up and running for some time and you are making a steady increase in the business profits. At this point in your business venture you will need to look ahead and shift your focus on expanding your business. A profitable business should not remain stagnant as this can cause problems and can even lead to failure, therefore always strive to do more and expand your horizons.

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We are bombarded every day by the lives successful people lead through the media – where do they live, what car do they drive, when do they wake up, what do they eat, etc. But what do we know about the habits that have made them into successful financially successful entrepreneurs? If you’re trying to develop your business into a successful one you know that it’s a tough road to take. It requires a lot of knowledge, drive, and dedication in order to manage your money right and achieve financial security and independence. Of course, it is possible, but it would be much easier with some insight from the people who already achieved that. That’s why Dean Willcocks Advisory have put together a list of financial habits that have taken them to success.

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Most people can only dream of working from home, but if you have managed it then you will need to set up an office at home. Having a work space in your home will allow you to switch off when you leave your designated work area, because it is essential to switch off after a long day of working. Here are four things you need to do before setting up a home office.

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BURNOUT. It’s the seven letter word that every employer dreads encountering. As businesses push to meet productivity needs and illicit the best results, employees can become overwhelmed, overtasked and burned out, sometimes without even realising it. Employers then become unwitting participants in the detection of subtle cues that suggest a need for change. Often burnout presents in seemingly disconnected ways. Small gestures that may, on the surface, look like behavioural or emotional anomalies, are sometimes indicators of a burnout silently brewing into an all-out raging inferno.
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A massive 50% of small businesses say hiring new employees is their top challenge. According to Wasp Barcode’s annual State of Small Business Report it is the number one challenge for businesses with fewer than 499 employees, even more challenging than the traditionally-mentioned issues, such as increasing profits and cash flow. So, Yuliana Topazly from BuddyWith explains how flexible working can help.
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The number of people deploying professional apps to help run their business has exploded in recent years. With the rise of iPad POS systems, mobile accounting applications, and integrated ecommerce platforms, SMEs have capitalised and prospered, even despite the fact that not too long ago the only reason one would use an app would be to send angry birds flying into buildings.

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New research has shown that 46% of UK businesses identified at least one cyber security breach or attack in the last 12 months. May is fast approaching and with it the implementation date for the new General Data Protection Regulation (GDPR), so it’s time to start thinking about whether you are up to date with your data management.

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There are many different ways to increase customer loyalty in the logistics industry, with one of the most important methods being through your shipping strategies. Loyalty is essential in every sector to guarantee returning customers and revenue, so you need to do everything in your power to ensure this happens. Poor domestic and international deliveries can lead to all sorts of problems, but having a strong shipping strategy will lead to happy and loyal customers. This can be achieved in three easy ways.

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There may be a time that you have to say goodbye to your small business, whether it’s because you’re a serial entrepreneur and want to make money from your successful business or you simply want to get rid of your struggling business. The key to successfully selling your business is to devise an exit strategy. An exit strategy will help you decide how much money you can make from a profitable business or how much of your initial investment you can retain from a struggling business.

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