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Search Engine Optimisation (SEO) is the method of improving the quality and the quantity of traffic to a website. It’s a marketing strategy which helps a website get better rankings in Google and other search engines such as Bing and Yahoo. However, the main focus is on Google, as it is the most used search engine. The idea is to drive organic traffic to a website as much as possible by providing Google with the most relevant content. SEO in the most basic terms, is creating a site and content which will help Google rank it highly, allowing relevant people to find the content and the website.

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Does your business need more money? If so, you should know that there is money for it out there, you just have to know how to ask for it properly. If you need money either for a new or an existing business, then you will probably struggle for a bit with getting a grant, but it’s not impossible to do. Non-profits are usually the ones getting grants for services that benefit communities or specific groups.

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Strong advertising is perhaps the most powerful feature of any successful marketing campaign. Advertising is where a business makes itself seen to the world, and is how the majority of customers and clients will first interact with a brand. After all, customers can only be drawn to a company once they know it exists!

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The process for registering a UK limited company can now be completed entirely online, without the need for any paper documentation. As you work your way through the company formation application – whilst you may not know it – you are providing the information for 3 key documents that you need to register a limited company. Here we explain what these documents are.

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As someone who is looking to start a business, you’re going to need a suitable structure to get your business off the ground.

The private limited company is the most popular company structure in the UK and is ideal for business owners who want to protect their personal finances and make a professional impression.

This structure comes with several benefits, including:

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Rather than being set in stone, the hourly or daily rates for most contract and consultancy roles are open to negotiation. Whether you are starting a new role, or about to renew an existing contract, here are some things to bear in mind when trying to optimise your contract rate.
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It is always a good idea to go global if your business is already doing well locally. The benefits and opportunities that emerge from going global are endless. Among them is that:

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I’ve worked for over 20 years in small and large organisations. I’ve worked with a variety of stakeholders, from the most senior to those who were contracting or consulting in the firms, as well as front line customers and clients. I know what it’s like to work with difficult stakeholders, especially those that you have to work closely with and those who you have to rely on to help you deliver your objectives.

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You are bound to incur a variety of travel-related costs as a limited company owner. Most of these costs can be paid by or claimed back from, your company.
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The thought of establishing your own business, where you can be your own boss and steer your business in the direction in which you’d like it to go, remains only a dream for most people. However, if you’re among the few who have been brave enough to start a small business, has turning it into a profitable franchise ever crossed your mind?

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When most people refer to a ‘company’, they usually mean a private limited company which has shareholders. However, there are several other types of company which all serve a different purpose. The types of limited company are the company limited by guarantee, a private company limited by shares, public limited companies and private unlimited company.
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Hiring employees to your business is a sign of growth and expansion and something that should be celebrated. However, it can be a daunting process, especially if you don’t have any experience in hiring staff and employees. You must therefore be prepared to ensure that you have made a good decision and hired the right person.

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Your new business may have a promising product and high-value clients, but if they don’t pay for your goods and services, then your venture could quickly fail. Therefore managing your small business invoicing is a vital part of running any business. Having a comprehensive understanding of what needs to be included in an invoice and common billing mistakes can also benefit your cash flow.
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Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.

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LinkedIn is a professional platform for businesses to post job listings, promote their services, and post what people do in their day-to-day life. Whether a premium member or not, LinkedIn provides many advantages for small businesses to connect with individuals as well as search for any upcoming events and webinars that could benefit the business. Keeping your LinkedIn profile up to date is just the start of growing your business, and here is how you can continue to grow your small business on LinkedIn.

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We look at the tax treatment of entertaining clients and employees – including the rules governing staff parties and taking potential clients out for lunch.
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Everybody wants more sales. Everybody wants marketing techniques that work, and 5-star product reviews that lead to more interest from potential customers. But where to begin? 

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What is franchising?
Franchising in its essence is a partnership between two entities, the franchisor and the franchisee. A franchisor is the person or a group of people who own a company, the franchisee is a person who wants to open a franchise business by using that company’s name. If the idea of starting a business from scratch is intimidating, then perhaps consider starting a franchise business. This article will highlight what exactly is franchising and why it is getting increasing popular.
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When working remotely, productivity can inadvertently suffer, especially if you are used to working in an office setting. Whether you’re just not used to your desk at home, feel distracted by all the comforts readily available, or miss having someone to bounce ideas off – staying on top of your game can be quite a challenge.

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Top Articles

Do I need an accountant for my limited company?
Find out what a limited company accountant could do for you.

Mortgages for limited company directors and contractors Are you self-employed and looking at getting a mortgage?

How much limited company tax do I have to pay? Find out the latest tax information for limited company owners.

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