Search: customer loyalty

Once you have surpassed the point of starting up your business you will want to start growing it. You can do this by increasing and improving your revenue growth, which will lead to an increase in profits, allowing you to expand by reinvesting in your business.
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Running a small business, it can be easy to become caught up in the day-to-day operations and forget about your future goals. That’s why it’s important to set objectives and milestones from the very beginning, so you can track where your business is going and celebrate how it’s growing!
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Strong advertising is perhaps the most powerful feature of any successful marketing campaign. Advertising is where a business makes itself seen to the world, and is how the majority of customers and clients will first interact with a brand. After all, customers can only be drawn to a company once they know it exists!

Everybody wants more sales. Everybody wants marketing techniques that work, and 5-star product reviews that lead to more interest from potential customers. But where to begin? 

The men’s grooming industry is becoming more and more popular as men are placing more emphasis on their appearance. From hairstyles to facial hair care, to skincare and other types of maintenance services, men in the modern era are beginning to invest more in themselves to help them with their confidence and personal well-being. In a survey conducted by YouGov, it was found that 81% of men felt more confident in themselves after having a haircut or beard trim, just highlighting how important grooming services are for men.

As a limited company director, if you’re at the crossroads of determining the future of your business and wish to settle on a suitable exit route, there are multiple factors to take into consideration. If you wish to facilitate a time-sensitive exit, the estimated length of the process will influence your decision. If you would like to generate maximum returns from your investment, you may spend longer on the process to achieve this.

In the current climate, small businesses appreciate local support and custom now more than ever. With Covid-19 causing many businesses to temporarily cease trading or experience significantly lower turnover, it is vital to encourage and grow small businesses once again.

The business communication arena is in a state of a massive overhaul. With the rise of social networks, fast internet connections, and cloud computing, customers’ demands have changed. Today, they expect businesses to respond to their service inquiries on multiple channels, in real-time. And, if your customer service does not meet their expectations, they will stop buying from you.

As an entrepreneur who is considering opening a small restaurant, you have to think about whether you are to invest time, money, and hard work into making it a proper business.

Venturing into the international marketplace provides you with the opportunity to sell products at a larger scale. You might have been long considering entering into this marketplace, or you may have recently decided that this step can help you to increase the business’s profits. In any case, learning some strategies for succeeding in the international market can boost your chances of success.

If the current situation has taught us one thing, it’s that businesses can no longer afford not to think online-first. While many large organisations are struggling to weather the storm, small businesses are facing the same problems with the additional challenge of limited resources – both in terms of finances and people.

Small businesses succeed or fail based on their marketing decisions. The big fish are out there in everyone’s face. To gain the same level of brand recognition, you have to be front-of-mind at all times. One of the easiest and most cost-effective ways to do that is with a smart email strategy—or several.

Over the years, social proof has become one of the most powerful and all-important marketing tactics for all modern companies. Why? Simply put, you can’t hope to maximise conversions through customer acquisition and retention if you don’t earn the trust of the online audience, and if you don’t build an image of a reputable brand. This is achieved by building social proof, which aims to incentivise people to mimic the actions of others – meaning that if one person buys from you and are satisfied with your purchase, others will follow suit because you can be trusted.

As the weather gets a little colder it’s good to keep warm indoors and celebrate the season of goodwill. It’s also a time to enjoy staff parties, give Christmas bonuses and some well-deserved annual awards.

You have worked so hard to come up with a good business idea and implement it. You have licensed it and got all the necessary documentation. You went ahead to hire and train staff to help you. You are offering the best products and services in your region, but if you don’t market your brand, making sales might be complicated for you.

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Sophie Hainsworth, Co-founder of LoyalFree, features in our latest success story to discuss everything from the inspiration for their app business to the process of developing it.

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You’re not a designer. You’re not a psychologist. But you started a small catering company, or you have decided to become a professional gardener or pet groomer. And like most small business owners, you don’t have the resources (yet) to hire an all-out professional design company to create the perfect brand identity, or to analyse the market for you. You have to make do.

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On-demand services are taking the world by storm. You can now get almost any service you want with a few simple clicks, including getting whatever you need delivered straight to your door.

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