A strong direct marketing strategy can often be found at the forefront of business-to-business marketing campaigns, helping companies to advertise their services toward their predefined audience and get ahead of their competitors through the use of popular mediums like email and telemarketing. However, with marketing techniques developing and becoming more advanced over the years, is direct marketing still the best way for B2B companies to advertise their services to their customer base?[continue reading…]
Most people think that the whole point of SEO is that it makes your business more visible to customers. However, SEO can also help your visibility to other businesses. It can help you increase your customer base, yes, but it can also help you to improve your business relationships.