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Small Business Marketing

Your website may be the best tool you have to improve your public relations and boost your image. However, in order for your site to be effective, you first have to learn what elements make for a great site, and how users will be affected by your web design decisions. Here are some ideas from Webs Union to get you thinking about your site in terms of PR.

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Within the arsenal of today’s most effective marketing tactics is SMS (aka text messaging) campaigns. While mass texting can yield an incredibly high return on investment, as it lands directly in the hands of your target audience, you need to incorporate the best practices into your strategy to ensure your recipients are actually paying attention to the message you’re seeking to deliver.
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Does your business have more than one physical location? We understand that as an SME, it can be difficult to decide the best way to approach local SEO. You want your local branches to have a competitive online presence, but you don’t know where to start.

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If you need some marketing inspiration, there’s no better role model than Apple. The marketing geniuses at Apple know that the secret to super-effective ads lies first and foremost in their simplicity.

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Running a successful and profitable business is impossible without a strong marketing strategy. After all, a business will never take off without a pool of loyal consumers. Proper marketing techniques can supply your business with just that. And these days, there is a lot to choose from.

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Emotions can play a vital role in business. From emotional intelligence increasingly becoming a requirement for business leaders to emotional TV adverts. To connect with customers and make a lasting impression, small business owners need to consider using emotions in marketing campaigns.  A great example of this is the release of John Lewis Christmas adverts, which is now a national event in the UK. This is because they create content that tugs on the heartstrings of the audience.
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Every business would benefit from having more leads coming in and making more sales, and of course the best way to do this by improving your marketing. Too many businesses focus on one or two different marketing channels without ever thinking about what they could find elsewhere. So if you are interested in finding new outlets for sales, here Select Base give you four marketing methods that you should embrace in 2018.

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It may seem a bit obvious, but targeted marketing is vital to ensuring that every pound you reserve for marketing is well-spent. Being able to identify exactly who is likely to buy your product, will help you to attract them. But it can be difficult for small businesses to effectively determine their target market.

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Digital marketing never stays static. As a small business owner, what do you need to know to stay ahead of your competition? Here Tim Butler, the founder Innovation Visual gives you the latest on digital marketing.

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Pinterest is the hub of inspiration for multiple different things varying from interior décor to cake recipes, and it inspires millions of users on a monthly basis, 175 million active monthly users to be exact. Although Pinterest’s visitor figures may not be as impressive as social media giants such as Facebook, Twitter and Instagram, it still has loyal users, the number of which is continuously increasing. The versatility of ideas and creativity of the social platform is what attracts its millions of users. Whether you need a Pinterest profile as part of your social media strategy will depend on your business, however the potential of the huge reach can really be a game changer for businesses.

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Publicity is great for small businesses to expand their reach and a press release is a great publicity tool to use. Many businesses won’t consider writing and sending a press release but it can really help you reach new audiences. You need to know how to make your press release attractive to journalists and bloggers to really get the most out of this publicity tool. You need to write a press release for your small business and this article will highlight the main benefits.

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Getting free publicity for your small business is great. It means exposure for your small business and that can really help you expand your reach. There are multiple ways in which you can get free publicity for your business, which will ultimately help you get noticed. When running a small business, it may be difficult on focusing on exposure when your main concern is running the business itself. However, once you are in a comfortable state, it’s time to invest time in expanding and getting noticed.

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The power of social media is undeniable, the importance it serves for small businesses cannot be ignored. From building relationships with existing customers and clients to connecting with prospective customers, social media is a force to be reckoned with, especially in terms of reach. Small businesses must invest time in creating, building and growing social media profiles on multiple different platforms, as it is a vital part of success.

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Over the last couple of years Instagram has become huge. Boasting 800 million active monthly users, it is the second most popular social media network, after Facebook. Instagram is already heavily utilised by businesses to attract new customers, clients and building connections, so small businesses definitely need to take note of this and get on Instagram as soon as possible to reap the benefits of their huge user base.

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Twitter is one of the biggest social media platforms, competing with the likes of Instagram and Facebook. A presence on Twitter is essential for small businesses to have, and utilise, to extend the reach of their business. Twitter currently has 330 million monthly active users, that’s a huge pool of people to reach and share your business story with. From tweeting about current affairs to creating personalised hashtags, Twitter really does have something great to offer small businesses.
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Facebook is the biggest social media platform that’s in use today, and it’s growing in many ways. With 2 billion monthly active users, the potential reach for your business could be huge. A Facebook page for your small business will help you be found, as well as allowing you to connect with your customers and clients.  What better way to get started on your social media marketing than joining the biggest social media network?

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Social media can play a huge role in increasing the reach of your brand and business. Businesses of all sizes have taken advantage of what social media can offer, which is the direct connection with consumers worldwide. Social media is a prominent part of today’s society, it is widely used and most people use social media platforms on a daily basis, from tweeting about the latest political turmoil to posting a picture of an aesthetically pleasing hot chocolate on Instagram.
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Participating in seasonal events such as Halloween can help you be festive and have fun, while promoting your business through spooky marketing ideas. Doing something out of the ordinary like dressing up in Halloween costumes will make you noticeable and attract attention and customers. People are more likely to spend on ‘special occasions’ so celebrating Halloween can definitely help you increase those sales.

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When it comes to promoting your start up sometimes the smallest methods can have the biggest impacts on the success of your business. Most methods don’t require a lot of budget however you should invest some time to make sure you see the maximum benefit. You need to make sure you spend some time understanding your market and industry so you know what will work best for your brand!
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When you are trying to expand your small business, money can be tight and yet you know that you need to market your company to help reach your goals. Some small businesses and start-ups spend a fortune on their marketing strategy but when you don’t have that luxury, there are some low budget ideas that could inject some life into your marketing campaigns.
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