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Small Business Marketing

Colours have a way of captivating the senses and evoking emotions, from the calming blue of the sky to the cheerful golden glow of the sun. Many studies have pointed to colours as great influencers of human behaviour.  [read the full article]

Anyone who is looking to bring extra attention to their website in this day and age has to work hard to promote it especially if you are a business owner.

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In small business, getting your name out there is often one of the most difficult tasks. With lower margins and fewer employees, marketing strategically is increasingly important to the success of your business. That means utilising social media to its fullest potential, and sometimes in unexpected ways. As a small business owner, you know that Facebook and Instagram are essentials at this point. However, there is another social media channel with engaged users who are receptive to brand discovery: Pinterest.

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There are probably a few people who still doubt the power of social media. Long gone are the days where we’d log on to simply keep in contact with those closest to us; social networks have now developed to a point where we can shop, stream and even report a crime, all without closing an app.

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The digital marketing world can no longer afford to ignore podcasts as a platform since the rest of the world definitely isn’t.  If the world’s podcast episodes were the citizens of a nation, it would sit somewhere between Malaysia and Mozambique, with over 28 million people and rising. A country of podcast listeners though would number somewhere between Indonesia and the United States. Nearly two-thirds of South Koreans, half of Americans, a third of Australians, and a fifth of Germans, and many other portions of other countries all reporting having listened to a podcast in the last month.

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If you’re a business owner attempting to expand your brand and client base, millennials can be an attractive choice. It can be difficult to figure out how to start appealing to this new base. Even precise timelines for millennials are hard to pin down, but the general understanding is that the youngest of them are finishing college and the oldest are approaching 40 years of age. Thankfully, pinning down their tastes have been a bit easier than pinning down their age demographic.

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Every time you create content for an email campaign, a landing page or an advertisement, you want the copy to be powerful enough to convert visitors to sales. Our detailed guide for small business owners covers seven ways to create content that has a bottom-line impact and generates more leads.

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Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.

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PPC, or Pay-Per-Click, is an extremely valuable advertising technique that is especially cost-effective and streamlined making it most useful for small businesses. As a small business owner, you are, naturally, always searching for ways to cut back on costs whilst remaining highly competitive. Being able to guarantee a sort of success with your advertising campaign can be one way to do just that.

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Often when you read advice online about the best ways to undertake consumer research and where to look for insights, suggestions hinge heavily on paid tools. But if you’re working with a small budget from the get-go, being advised to add several monthly subscriptions to your overheads probably isn’t feasible.

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It is not about how much money you have, but how you spend your money. Funnelling vast amounts of money into failing marketing strategies won’t improve your company’s revenue streams. Sometimes the most effective marketing solutions aren’t the most expensive ones, but the most creative ones. Managing the costs of each and every activity during a marketing campaign can be quite difficult, especially if you don’t have a detailed plan on how your marketing budget should be spent.

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Whatever your size or sector, standing out online is harder than it’s ever been before. With so much competition, you need to make sure your branding is perfect. It needs to completely reflect who you are as a business and attract the attention of your target audience.

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In today’s modern world, the humble business card is an oft-forgotten marketing tool. With almost two-thirds of the world now connected by smartphones, it seems sensible to consider the days of business cards numbered, but is this really the case?

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It’s 2019 and businesses are starting to see the importance of artificial intelligence (AI). Even though the number of businesses that use AI still sits at a disappointing 16%, it is expected to triple by the end of 2019.

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It is undeniable that social media has become the most powerful digital marketing tool in the 21st century, clear from how digital strategists and content marketers rely on it. Social media has attained a wide usage from all over the world, capturing both the young and old. In an era where the most significant percentage of the world is tech-savvy, it is necessary to keep abreast with tips and techniques that give you a competitive edge over other people, particularly in matters of running a successful business.

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In recent years, YouTube has become an increasingly important marketing tool for businesses. More and more marketers are taking note and increasing their use of YouTube in promoting their businesses. If you are not already using YouTube, you are definitely missing out. You know what they say, if your competitors are doing something, you should investigate and start doing it better. If you are already using YouTube, good job! Keep doing it and do it better than everyone else in your niche.

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I don’t know about you, but I like to know what I am spending my money on, especially if investing in a wrong marketing strategy can put the future of my company at peril. I am also a great admirer of history because I think that the cause of a crisis can always be traced back in time. That’s why I know when my marketing strategy underperforms because I carefully monitor all metrics that can indicate that things aren’t going as planned. Monitoring these metrics gathers information that enables me to make better marketing decisions.

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Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.

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Potential customers don’t change that much.  It’s common for businesses to overestimate the attraction of novelty and underestimate the power of traditional consumer behaviour. Marketing is not new, but digital marketing has changed the way that we do things.
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There’s been a general view over the last few years that email marketing has had its day. Newer digital forms seem to make marketing easier, while the various problems associated with spam filters can make email feel like a lot of effort for not much gain. And it can be that way – but it needn’t be. If used correctly, email marketing is 40% more effective than Facebook and Twitter combined according to McKinsey.
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