Most people think that the whole point of SEO is that it makes your business more visible to customers. However, SEO can also help your visibility to other businesses. It can help you increase your customer base, yes, but it can also help you to improve your business relationships.
You’re not a designer. You’re not a psychologist. But you started a small catering company, or you have decided to become a professional gardener or pet groomer. And like most small business owners, you don’t have the resources (yet) to hire an all-out professional design company to create the perfect brand identity, or to analyse the market for you. You have to make do.