You’re not a designer. You’re not a psychologist. But you started a small catering company, or you have decided to become a professional gardener or pet groomer. And like most small business owners, you don’t have the resources (yet) to hire an all-out professional design company to create the perfect brand identity, or to analyse the market for you. You have to make do.
Emotions can play a vital role in business. From emotional intelligence increasingly becoming a requirement for business leaders to emotional TV adverts. To connect with customers and make a lasting impression, small business owners need to consider using emotions in marketing campaigns. A great example of this is the release of John Lewis Christmas adverts, which is now a national event in the UK. This is because they create content that tugs on the heartstrings of the audience.