It’s fair to say that cruelty-free is having its moment. From animal welfare and non-animal testing to veganism, increasing numbers of people are demanding transparency from businesses in terms of their practices.
Stand out from the crowd and bring something new and unique to the market is something that is essential for start-ups do. Making something different whether it is a product or the way you deliver a service will help you outshine and stand against your competitors. Small businesses have corporate giants as well as independent small businesses as competitors, therefore they have to work extra hard at being memorable and different. [continue reading…]