Would you rather have one Lamborghini or three Ford Fiestas? It’s all about quality over quantity; a well known concept that can often be overlooked in sales and marketing. Here, Howard Williams from Parker Software explains why it is better to have a database of 100 high-quality leads, rather than thousands of dead ends, and how imminent changes to General Data Protection Regulations (GDPR) will help you achieve this clarity.
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data audit
The General Data Protection Regulation (GDPR) is the new regulation introduced by the European Union which will be effective as of May 2018. The idea behind the new regulation is to give the public control of their data, as well as encouraging businesses to be more proactive in protecting and handling data in a more secure way. Although, the date of the regulation going into effect is fast approaching; businesses are not prepared.
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