The idea of collecting loyalty points and getting rewards continues to be popular with customers. This is demonstrated by the fact that in the UK 77% of the population are members of a loyalty programme of some kind. Nearly half believe that loyalty programmes encourage their brand loyalty.
You have successfully set up your dream restaurant or café and now you want to enjoy the freedom of running your own business while enjoying your passion for food and people. For your business to be a success, it is vital that customers have a great experience and want to return to your venue. Keeping the customers you already have happy is important, as they are the backbone of your business and provide a regular stream of revenue. But you should also consider that the customers you retain will actually help spread the word and attract new customers to your business. According to Harvard Business School: “increasing customer retention rates by 5% increases profits by 25% to 95%.”
Creativity can be a mysterious process. We all want to achieve originality in our designs yet no idea is truly original. Ideas are always inspired by a combination of things. It’s the novel combination of ideas, concepts, trends, aesthetics, materials and approaches that, in a practical sense, make a design.