We are spoilt by choice. The truth is, we probably don’t need seven different coffee brands to pick from, especially when they have at least three different products each. However, if we think we have it tough, think about the coffee companies.
Emotions can play a vital role in business. From emotional intelligence increasingly becoming a requirement for business leaders to emotional TV adverts. To connect with customers and make a lasting impression, small business owners need to consider using emotions in marketing campaigns. A great example of this is the release of John Lewis Christmas adverts, which is now a national event in the UK. This is because they create content that tugs on the heartstrings of the audience.