What stories do you remember? Perhaps ones told to you long ago. The reason that stories such as Aesop’s Fables remain popular is that they confirm that stories and the messages they contain have a power that cannot be ignored. They help an audience by packaging the message in a highly memorable form.
evoke emotion
Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.
