For those who don’t know, mobile optimisation is the process of designing and adapting any website online to ensure that it works well on the mobile platform. There are a lot of different things that you can do to ensure that your website is fully mobile optimised, enabling the user to have the same experience as your online shop as the desktop user.
The hard truth? Most mobile apps get deleted just six days after they’re last used. With so many applications on the market, you need a way to capture users’ interest. You need to keep them coming back. If they encounter app issues or find your user interface (UI) frustrating, they won’t wait for a fix.