It is not about how much money you have, but how you spend your money. Funnelling vast amounts of money into failing marketing strategies won’t improve your company’s revenue streams. Sometimes the most effective marketing solutions aren’t the most expensive ones, but the most creative ones. Managing the costs of each and every activity during a marketing campaign can be quite difficult, especially if you don’t have a detailed plan on how your marketing budget should be spent.
It may seem a bit obvious, but targeted marketing is vital to ensuring that every pound you reserve for marketing is well-spent. Being able to identify exactly who is likely to buy your product, will help you to attract them. But it can be difficult for small businesses to effectively determine their target market.
In a survey conducted by Mediahawk on over 200 SMEs in the UK, it was found that social media plays a huge role in bringing in the highest quality leads and sales to small businesses. Around 62% said that social media marketing was the best form of marketing for them to get the best leads, ultimately pushing their sales. This just shows the importance of social media in the small business sector.