It should be every businesses priority to get exposure and be easily found online. When you are trying to be easily found online, SEO is key. However, SEO can take a long time, continuous hard work and sometimes can even cost money. Therefore, you will need to also invest time in other methods to make your business easily searchable that will work a little quicker. A great way to make your business have a prominent place on Google is by setting up a ‘Google My Business’ page.
Twitter is one of the biggest social media platforms, competing with the likes of Instagram and Facebook. A presence on Twitter is essential for small businesses to have, and utilise, to extend the reach of their business. Twitter currently has 330 million monthly active users, that’s a huge pool of people to reach and share your business story with. From tweeting about current affairs to creating personalised hashtags, Twitter really does have something great to offer small businesses.