Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.
For small business owners wanting to raise funds, one of the biggest barriers is having the right tools to support their pitch. There are lots of different opinions on what makes a good deck, much of it misguided and rooted in opinion rather than data.