As the bells and fireworks signal the dawn of another new year, we feel just enough optimism to make ambitious resolutions that, while well-intentioned, are often ditched come February. Rather than recommending you neglect Netflix in favour of a gym membership or swap your weekend (and evening) drinks for kale smoothies, I’d instead like to give you five reasons why 2019 is the year you should crowdfund your business.
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Essentially equity crowdfunding is the process through which a large number of people provide money to a business in return for shares in the company. It might not be the easiest way to raise funds, but if done right, it can bring you a lot more than just cash.