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Each business will have a set of company values and a company culture that is adhered to by the majority of their employees. It’s important as the boss and the business owner to set these values and culture as they need to go hand in hand with your business brand and image. Although these are internal matters, it helps your employees stay in tune with your business brand. For example, if you are preaching gender equality, your company values and culture need to reflect and support that.

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