If you need some marketing inspiration, there’s no better role model than Apple. The marketing geniuses at Apple know that the secret to super-effective ads lies first and foremost in their simplicity.
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The gender pay gap has been in the spotlight recently, with the government actually taking action to start tackling the issue. Companies with the more than 250 employees have to report on how much they are paying their staff. Although this only focused on bigger businesses, small business should also start looking at the gender pay gap at their firm. A positive finding was that UK Fast, a hosting firm, had the mean gender pay gap which was just 0.9%.
