What stories do you remember? Perhaps ones told to you long ago. The reason that stories such as Aesop’s Fables remain popular is that they confirm that stories and the messages they contain have a power that cannot be ignored. They help an audience by packaging the message in a highly memorable form.
business message
Raising money for your small business is a time-consuming endeavour. And you are unlikely to have time or resource to waste on activities that are at best ineffective, at worst actively putting investors off the idea of funding your business.
