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Affiliate marketing refers to a marketing channel wherein partnerships are built to promote a product, a store, or a service. Moreover, affiliate marketing involves offering revenue on a profit-sharing basis. Affiliate management, on the other hand, refers to the process of making the affiliate channel work.

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Poor training has been touted to be one of the main reasons for the high turnover among employees. Many businesses continue to invest in legacy training techniques like classroom coaching and PowerPoint-based training methods that are not only extremely theoretical but also do not help with retention.
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Nobody starts a business today without having a proper digital marketing strategy in place. This is because digital marketing now needs to be at the centre of any marketing strategy for all businesses, whatever the size. If you are in the initial stages of starting a business you probably have a tight budget and a small group of employees. You therefore need a proper plan in order for your startup to grow as fast as it should.

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