Following on from our previous article on ‘How to attract the millennials‘, it’s interesting to examine this age cohort’s spending attitudes and behaviours by comparing them to those of other generations; Baby Boomers and Generation X.
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As the festive season gets underway, many businesses will start to enter a few weeks of spending on items and events that were unplanned or not in their initial budgets. It can add a significant dent in your profitability if steps aren’t taken to ensure your company doesn’t let spending get out of control. Small business owners need to ensure that they keep Christmas costs in check.
