PPC, or Pay-Per-Click, is an extremely valuable advertising technique that is especially cost-effective and streamlined making it most useful for small businesses. As a small business owner, you are, naturally, always searching for ways to cut back on costs whilst remaining highly competitive. Being able to guarantee a sort of success with your advertising campaign can be one way to do just that.
When you are focusing your efforts on developing a fast growth company from the ground up it can be easy to put great customer service on the back burner. With things like fundraising, partnerships, product launches and finances all demanding attention, it can be a challenge to prioritise customer service.
It may seem a bit obvious, but targeted marketing is vital to ensuring that every pound you reserve for marketing is well-spent. Being able to identify exactly who is likely to buy your product, will help you to attract them. But it can be difficult for small businesses to effectively determine their target market.