Customer experience is now emerging as a vital and highly valuable part of digital marketing. In fact, we’d go so far as to say it’s the most important part of digital marketing for businesses today. Not long ago user experience was the talk of the industry, but as technology and capabilities have progressed, the potential of customer experience has risen rapidly.[continue reading…]
Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.
“I wear my heart on my sleeve” sang the Scottish seventies duo, Gallagher and Lyle. Is that level of transparency appropriate at work? What place do emotions have in business? Are they helpful or harmful? Wearing your heart on your sleeve is often misconstrued as your emotions being out of control. In truth, it means to openly show your emotions, to be transparent, to be true to yourself. The musical duo continued: “I’m not afraid to say what I mean, mean what I say”, advocating emotional honesty as the best policy.