The word millennial seems to be on everyone’s lips and in most news headlines, but who are they and why do they matter? The age bracket for millennials, also referred to as Generation Y, stretches from those born between 1981 and 1996. Meaning that numerous potential consumers fall into this classification, making it a generation worth targeting.
You must notice how our everyday lives are becoming more and more cashless every day. New technologies are inventing easy ways of making payments, from contactless pay to paying with your mobile phone, and as such the need for physical cash is quickly diminishing. In research conducted by Expert Market, it was found that Brits are becoming cash-phobic, and are much less prone to use it in today’s cashless society.