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Emotions can play a vital role in business. From emotional intelligence increasingly becoming a requirement for business leaders to emotional TV adverts. To connect with customers and make a lasting impression, small business owners need to consider using emotions in marketing campaigns.  A great example of this is the release of John Lewis Christmas adverts, which is now a national event in the UK. This is because they create content that tugs on the heartstrings of the audience.
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Pinterest is the hub of inspiration for multiple different things varying from interior décor to cake recipes, and it inspires millions of users on a monthly basis, 175 million active monthly users to be exact. Although Pinterest’s visitor figures may not be as impressive as social media giants such as Facebook, Twitter and Instagram, it still has loyal users, the number of which is continuously increasing. The versatility of ideas and creativity of the social platform is what attracts its millions of users. Whether you need a Pinterest profile as part of your social media strategy will depend on your business, however the potential of the huge reach can really be a game changer for businesses.

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Are you a budding entrepreneur who is ready to take on the next step of starting your own business? Are you stuck for ideas as to what is available to you? Then you have come to the right place, in this article you will find ways of deciding on your ideal business choice.
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