marketing strategy. marketing metrics

I don’t know about you, but I like to know what I am spending my money on, especially if investing in a wrong marketing strategy can put the future of my company at peril. I am also a great admirer of history because I think that the cause of a crisis can always be traced back in time. That’s why I know when my marketing strategy underperforms because I carefully monitor all metrics that can indicate that things aren’t going as planned. Monitoring these metrics gathers information that enables me to make better marketing decisions.

[continue reading…]