When you start a business, there is so much work that has to be accomplished. Every little detail matters to help make your business as successful and competitive as it should be. One of the crucial details in which you should exert your A-game has to do with your business trademark. In general, your trademark is like your brand name, whether it’s a word, a logo, a slogan or a combination of all these. This trademark is used to distinguish, identify, and set apart your company from others.
Storytelling has become an essential part of PR and marketing. It allows businesses and big corporations to connect with their audience and customers on a human level. By telling a story, you are allowing your viewers to experience emotions, which makes you memorable. Over the festive period, a number of huge companies invest in making emotional adverts that tell a story. These have become an annual event, with John Lewis usually leading the way. They are so popular because they play on emotions. If you are making people think and feel something, then you have their attention.