In the latest research conducted by the Federation of Small Businesses (FSB), it was found that small businesses need innovation to narrow the productivity gap. As a result of this research carried out, the FSB are calling on the government to introduce a new tax credit. The lack of innovation within the UK small business sector is worrying and is having a negative impact on the overall productivity. With innovation, small businesses can grow and thrive.
Publicity is great for small businesses to expand their reach and a press release is a great publicity tool to use. Many businesses won’t consider writing and sending a press release but it can really help you reach new audiences. You need to know how to make your press release attractive to journalists and bloggers to really get the most out of this publicity tool. You need to write a press release for your small business and this article will highlight the main benefits.