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In addition to great product quality and superb customer service, there’s one more factor that is making quite an impact on eCommerce business these days. Online reviews. Apparently, online shoppers increasingly rely on them to make purchasing decisions, so disregarding the importance of managing the online reputation has become a sure-fire way to fail as a business. Well, it hardly comes as a surprise (just remember the last time you searched for reviews) because online testimonials help shoppers to make better decisions.

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