Established retailers have a habit of keeping their cards close to their chest, claiming that their success is down to simply having a “good eye” for products that will sell. But business can’t be all about guesswork, because you’re inevitably going to get it wrong at some point.
Creativity can be a mysterious process. We all want to achieve originality in our designs yet no idea is truly original. Ideas are always inspired by a combination of things. It’s the novel combination of ideas, concepts, trends, aesthetics, materials and approaches that, in a practical sense, make a design.
As a small business owner, you know the only thing that’s certain in business is that the unexpected will happen. Preparing for these unexpected events is therefore one of the most crucial parts of your role as business owner. After all, no one else is going to help you anticipate the challenges you will face in the course of doing business, and some of your competitors might even be hoping that you don’t anticipate them so your business will fail.
‘Health foods and health drinks are growth markets. And if you’re dreaming, like I did, of starting your own health food or beverage brand, then I’d like to share with you what I learnt when launching INIU’, says the founder of the health food brand INIU.
Jose Melico is the latest entrepreneur to join others in our success story series. Jose came up with the idea of Zypho when he was just fourteen. Zypho is a water heat recovery device that reduces shower water heating energy bills. Being energy conscious and thinking about a solution to a problem enabled Jose to come up with this winning business idea at such a young age. In his success story, the entrepreneur discusses having a solid team and the skills required to keep a business going.
Dr. Mona Alyedreessy has set up a small business called Azara Beautique. Based on her experience of setting up this business she has given Company Bug her tips for other women setting up a business, in order to help and inspire women who too have great business ideas.