Businesses often think of training as a benefit for the employee – a way to build skills and level up in their career. Sometimes this kind of thinking hinders companies, especially small ones, from offering comprehensive training and implementing training programmes. However, this narrow view only harms businesses, big and small, in the long run.
You have successfully set up your dream restaurant or café and now you want to enjoy the freedom of running your own business while enjoying your passion for food and people. For your business to be a success, it is vital that customers have a great experience and want to return to your venue. Keeping the customers you already have happy is important, as they are the backbone of your business and provide a regular stream of revenue. But you should also consider that the customers you retain will actually help spread the word and attract new customers to your business. According to Harvard Business School: “increasing customer retention rates by 5% increases profits by 25% to 95%.”
It may seem a bit obvious, but targeted marketing is vital to ensuring that every pound you reserve for marketing is well-spent. Being able to identify exactly who is likely to buy your product, will help you to attract them. But it can be difficult for small businesses to effectively determine their target market.
There are many different ways to increase customer loyalty in the logistics industry, with one of the most important methods being through your shipping strategies. Loyalty is essential in every sector to guarantee returning customers and revenue, so you need to do everything in your power to ensure this happens. Poor domestic and international deliveries can lead to all sorts of problems, but having a strong shipping strategy will lead to happy and loyal customers. This can be achieved in three easy ways.