Readers question: I incorporated my company name in 2007 with the initials “CLA” included as part of the full name. Recently I received a letter from lawyers representing another company who also use “CLA” in their company name and want me to rebrand and stop using CLA as part of the full name. I noticed they registered a trademark for CLA in 2009. I also notice there are hundreds of companies using CLA as part of their full company name. Can you please advise if I will be forced to change my company name?
The name of a business combined with the business brand make up a company’s identity. Picking the right name for your small business can be challenging because having the perfect name can actually effect your chances of succeeding. You need to find a name that is unique, easy to remember, easy to spell, that represents your business and can actually be trademarked. There are a lot of things to consider, so picking a name for your business can be a daunting process.