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A company succeeds or fails on its reputation; a good reputation will bring you more customers, more sales, and ultimately more profits. You will be able to grow and thrive exactly as you want to. A bad reputation will result in fewer sales because fewer people will want to be associated with your company name, brand, products, or services. Although this sounds fairly frightening, it’s not something that you should lose sleep over – as long as you commit to doing the right thing at all times and admit your mistakes (because every business makes them, no matter how established they are, and it’s how you deal with them that counts).
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