If you are a small business owner who supplies goods direct to consumers, you undoubtedly pride yourself in the quality of the products you provide. However, it’s inevitable that some people will want to return the items they have bought (or been given). But what rights do they have?
If you approach it from a purely legal standpoint, without a receipt you are not obliged to give a customer a refund. In fact, without a receipt, there’s not a lot a customer can do, although you may feel that it is worth replacing or refunding a product for the sake of goodwill.
If they do have a receipt, there are some pretty strong and clear consumer rights relating to returns: the 2015 Consumer Rights Act. This Act was updated to provide clearer shopping rights, especially when returning items bought online, including digital downloads.
Here are the rights of your customer if they want to return an item as told by Amanda Hamilton, the CEO of NALP.
When can a consumer return a product
It goes without saying that products should live up to satisfactory quality, be fit-for-purpose and come just as it was described. And that includes digital content.
Satisfactory quality
The word ‘satisfactory’ is a bit ambiguous here but, generally, products shouldn’t come faulty or damaged unless clearly stated (e.g. selling a broken item for parts). For everything else, it largely depends on the item. Luxury products tend to be held to a higher standard than bargain store items. A frayed stitch on a Gucci bag is a bigger deal than on a market-bought bag, for example.
Fit for purpose
This is much less ambiguous. If the item doesn’t do what it should do, then it’s not fit for purpose. If, before buying, you informed (perhaps in answer to a question) the buyer of a novel use for the item and assured them it would still work, but it doesn’t, that also counts as not-fit-for-purpose.
As described
The least ambiguous of the three. If the product is different from the description provided or models or samples shown before purchase, then it’s not as described.
If the item the purchaser is returning doesn’t meet any of the criteria above, then they have a strong claim under the Consumer Rights Act. It’s also up to you, the seller, to fix the problem, and excuses about sending it back to the manufacturer won’t do.
When should a product be returned?
The actions taken upon a return will vary depending on when the item is returned.
Within the 30-day period
Within 30 days of taking ownership is when the buyer has the greatest level of consumer protection. If any product falls short of the three criteria above, it can be returned with a receipt within 30 days for a full refund.
More than 30 days
Just because the buyer is outside the 30-day window, it doesn’t mean they have no claim if the product is unsatisfactory, faulty, unfit for purpose or not-as-described gift. The buyer must allow you the opportunity to repair or replace the product. They can only claim a refund or discount if you attempt to repair the item is unsuccessful or you are unable to replace the faulty item.
Within six months
As I’m sure we’ve all found out the hard way, faults sometimes take a few months to develop. As long as it’s within six months of the purchaser receiving the item, it’s assumed that the problem was always there and the seller is responsible for repairing or replacing the item. Of course, if the buyer wants to keep the product anyway, you can always offer a discount instead.
Over six months
While trickier to prove, a buyer can still make a return claim after six months. They’ll need to show that the item was faulty when it arrived, which may require an expert report or other evidence. One common example is where there is a known fault across the entire range.
The maximum time to claim is six years after receiving the product and this will likely require them going through the small claims court in England, Wales and Northern Ireland.
Digital content
As consumer goods increasingly come in digital formats, such as music, films or games – are they covered in the same way as physical goods? The answer is yes; the Consumer Rights Act 2015 also covers any goods sold as digital data. That means, it still needs to be satisfactory quality, fit for purpose and as described. If not, they can be returned for refund, repair or replacement ‒ with the same time limits on returns as physical goods.
Unwanted products
But what if the buyer simply doesn’t like the item? Say it’s in perfect working condition, came as described, and works for its intended purpose, but it’s just not what they, or the person they gifted it to, wanted ‒ can they still get a refund or exchange?
The answer is: it depends on the retailer. In other words, it’s up to you. And it may be worth offering a no quibble return policy for a set period as this often encourages people to buy and gives them a level of comfort.
For particularly difficult customers, it’s always worth mentioning that you know your (and their) rights under the 2015 Consumer Rights Act that will sometimes do the trick. If they are being particularly stubborn and troublesome, then you may need legal advice. A qualified and licensed Paralegal is probably your best bet as they are cheaper yet do much of the same work as a solicitor. Just make sure your paralegal is registered with a professional membership body.
More on how to connect to your customers and providing the best customer service.
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