It costs more money for businesses to gain new customers, in comparison to retaining loyal clients. When developing a customer retention plan, you should use some of the following tips. These strategies could keep your clients engaged and coming back for more products and services.[continue reading…]
Online use and shopping are getting increasingly popular, with consumers flocking to the internet rather than the high street. As the popularity of online shopping grows, businesses need to get online. You can either create an e-commerce website to be an addition to your existing business, helping to increase revenue, or you can start an online business from scratch. We have created this guide for those looking to start an online business in the UK.[continue reading…]
Every time you create content for an email campaign, a landing page or an advertisement, you want the copy to be powerful enough to convert visitors to sales. Our detailed guide for small business owners covers seven ways to create content that has a bottom-line impact and generates more leads.
Nobody starts a business today without having a proper digital marketing strategy in place. This is because digital marketing now needs to be at the centre of any marketing strategy for all businesses, whatever the size. If you are in the initial stages of starting a business you probably have a tight budget and a small group of employees. You therefore need a proper plan in order for your startup to grow as fast as it should.
Your website may be the best tool you have to improve your public relations and boost your image. However, in order for your site to be effective, you first have to learn what elements make for a great site, and how users will be affected by your web design decisions. Here are some ideas from Webs Union to get you thinking about your site in terms of PR.
Getting free publicity for your small business is great. It means exposure for your small business and that can really help you expand your reach. There are multiple ways in which you can get free publicity for your business, which will ultimately help you get noticed. When running a small business, it may be difficult on focusing on exposure when your main concern is running the business itself. However, once you are in a comfortable state, it’s time to invest time in expanding and getting noticed.
Twitter is one of the biggest social media platforms, competing with the likes of Instagram and Facebook. A presence on Twitter is essential for small businesses to have, and utilise, to extend the reach of their business. Twitter currently has 330 million monthly active users, that’s a huge pool of people to reach and share your business story with. From tweeting about current affairs to creating personalised hashtags, Twitter really does have something great to offer small businesses.
Facebook is the biggest social media platform that’s in use today, and it’s growing in many ways. With 2 billion monthly active users, the potential reach for your business could be huge. A Facebook page for your small business will help you be found, as well as allowing you to connect with your customers and clients. What better way to get started on your social media marketing than joining the biggest social media network?
Have you invested heavily in your website only to find that those leads you thought would be flowing in, are simply not coming? You are not alone. Tim Butler, the founder of Innovation Visual gives you 10 of the fastest ways to improve the performance of your website. Small business owners need to make sure that that their website is optimised so take note of these tips to make your website perform better.
Whether you want to start from scratch and build a blog with the sole purpose of making a small business out of it, or you already have an established blog that you want to make money from, there are plenty of business opportunities for bloggers. You can start off just being a blogger, but the moment you start making money from it, you become an entrepreneur – a small business owner.