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What started as a way for startups and entrepreneurs to gain access to capital has transformed into a industry worth over $34 billion (£23.9 billion). Most people think of crowdfunding as simply a way of raising funds for projects, but it’s actually much, much more. It’s also a great promotional tool and an effective way to build a community of supporters, so to use crowdfunding as a marketing platform only makes seems natural.

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One of the biggest recruitment challenges faced by businesses is a lack of applications. In a recent survey conducted by Forde HR Cloud, 23% of SMEs revealed that this is their main recruitment issue.

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