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Giving back to the community and giving to charities has become a core part of most small business culture. From the Federation of Small Business (FSB), a ‘Small Business, Big Heart’ was published highlighting the ‘giving back’ attitude of small businesses in the UK. It is, therefore, the time for the Government to deliver on the National Insurance Contributions manifesto promise (NIC’s), which consisted of a year holiday from the NIC’s for small businesses.

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As the bells and fireworks signal the dawn of another new year, we feel just enough optimism to make ambitious resolutions that, while well-intentioned, are often ditched come February. Rather than recommending you neglect Netflix in favour of a gym membership or swap your weekend (and evening) drinks for kale smoothies, I’d instead like to give you five reasons why 2019 is the year you should crowdfund your business.

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The social and political landscape is changing. Driven by the digital revolution and gathering pace as the number of so-called ‘digital natives’ reach adulthood, this paradigm shift is a result of society shunning traditional leadership models and preferring direct connection instead of intermediation. It’s because of this shift that crowdfunding was born, and the effects it’s having on society are far more profound than many realise.

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Stand out from the crowd and bring something new and unique to the market is something that is essential for start-ups do. Making something different whether it is a product or the way you deliver a service will help you outshine and stand against your competitors. Small businesses have corporate giants as well as independent small businesses as competitors, therefore they have to work extra hard at being memorable and different. [continue reading…]

Setting objectives and goals for your business is incredibly important. Goals enable you to decide the direction of your business, as well as provide motivation because you have a goal/image to work towards. Most importantly, setting goals is a way to measure your progress.
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