I don’t know about you, but I like to know what I am spending my money on, especially if investing in a wrong marketing strategy can put the future of my company at peril. I am also a great admirer of history because I think that the cause of a crisis can always be traced back in time. That’s why I know when my marketing strategy underperforms because I carefully monitor all metrics that can indicate that things aren’t going as planned. Monitoring these metrics gathers information that enables me to make better marketing decisions.
Small businesses still have a lot of catching up do with regards to the General Data Protection Regulation (GDPR). With just under a month left until the new legislation goes into effect, the small business community is hoping that the Information Commissioners Office (ICO) will be lenient. Small businesses have struggled with GDPR from the beginning because of the lack of resources that are easily attainable for bigger businesses.
In the latest report by the FSB (Federation of Small Business) it was found that a large number of small businesses are still unprepared for GDPR (General Data Protection Regulation). Over half of the respondents either had not yet started preparing for the legislation to go into effect or were only at the early stages of compliance. To combat the lack of compliance, the FSB has launched a campaign to get small businesses compliant before the deadline. The countdown has begun, and the GDPR deadline is well under a 100 days away.