You have successfully set up your dream restaurant or café and now you want to enjoy the freedom of running your own business while enjoying your passion for food and people. For your business to be a success, it is vital that customers have a great experience and want to return to your venue. Keeping the customers you already have happy is important, as they are the backbone of your business and provide a regular stream of revenue. But you should also consider that the customers you retain will actually help spread the word and attract new customers to your business. According to Harvard Business School: “increasing customer retention rates by 5% increases profits by 25% to 95%.”
You may think that the success of established global companies is the most vital factor in the health of the economy. However, you should not underestimate the importance of entrepreneurs in the business world. They start up fast-growing businesses that are responsible for creating around twice as many jobs as established companies. Entrepreneurs also innovate; they need to question practices and think creatively in order to survive and thrive. Established major companies do not have the same impetus to innovate. As the Financial Times reported, we need the innovation and job creation of the entrepreneur community, to help keep the economy stable and to keep the status quo from taking over and hampering technological and creative progress.
Providing the best customer service can almost always be a deciding factor of the success of your business. Building a client base that is loyal can really help your business thrive. Therefore, providing customer service should really be a prominent part of every business’ goals and objectives. Proving a good service means that you can bring the customers back as well as sending them away happy and satisfied.
One of the most controversial topics regarding the success in the business world is the one of the so-called ‘gut feeling’. While it is true that a lot of people made a fortune following their intuition, there is a lot of debate on what this gut-feeling really is. The closest thing to an explanation would be to say that the gut-feeling is an ability to match a current situation with a similar successful or unsuccessful scenario from your past. In other words, instead of relying on luck or some mystical force, you are subconsciously analysing the current situation and making decisions based on it.