Event marketing is growing in importance for small businesses. The time to jump aboard this marketing trend is now. As an event offers opportunities for prospective customers to interact with a brand, it’s crucial to make sure it’s memorable for all those participating.
Opening a restaurant may be a dream – but far too many of them don’t survive long enough to make the dream a reality. According to The Guardian, the number of restaurants closing is up by 20% in 2017. The news is full of ‘restaurant chains in trouble’ stories. However, alongside the demise of the chain, we are seeing the rise of the independent; and the success of Stem + Glory is certainly a testament to that.
The power of social media is undeniable, the importance it serves for small businesses cannot be ignored. From building relationships with existing customers and clients to connecting with prospective customers, social media is a force to be reckoned with, especially in terms of reach. Small businesses must invest time in creating, building and growing social media profiles on multiple different platforms, as it is a vital part of success.