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The power of social media is undeniable, the importance it serves for small businesses cannot be ignored. From building relationships with existing customers and clients to connecting with prospective customers, social media is a force to be reckoned with, especially in terms of reach. Small businesses must invest time in creating, building and growing social media profiles on multiple different platforms, as it is a vital part of success.

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One of the biggest recruitment challenges faced by businesses is a lack of applications. In a recent survey conducted by Forde HR Cloud, 23% of SMEs revealed that this is their main recruitment issue.

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