Global business has never been simpler, but customer expectations have never been higher. SMEs need to do more to compete on the international stage. Advances in business tech has led to a huge surge in SMEs and start-ups over the last four years. Whether you are a tech startup, a new crowdfunded project or just set up your first Etsy store, selling to the world has never been easier.
When you are a small business owner, going international and expanding your business into the global market may be a distant dream. However, if you’re hungry for the international success, then you will need to get prepared for the challenge ahead. Your home country will seem small compared to the big unfamiliar global market, and you will be leaving behind those home comforts and familiarity, therefore you will need to tread carefully. International growth can be both daunting and rewarding and you will have to see if the positives outweigh the challenges.