Often when you read advice online about the best ways to undertake consumer research and where to look for insights, suggestions hinge heavily on paid tools. But if you’re working with a small budget from the get-go, being advised to add several monthly subscriptions to your overheads probably isn’t feasible.
Search Engine Optimisation (SEO) is the method of improving the quality and the quantity of traffic to a website. It’s a marketing strategy which helps a website get better rankings in Google and other search engines such as Bing and Yahoo. However, the main focus is on Google, as it is the most used search engine. The idea is to drive organic traffic to a website as much as possible by providing Google with the most relevant content. SEO in the most basic terms, is creating a site and content which will help Google rank it highly, allowing relevant people to find the content and the website.
Have you invested heavily in your website only to find that those leads you thought would be flowing in, are simply not coming? You are not alone. Tim Butler, the founder of Innovation Visual gives you 10 of the fastest ways to improve the performance of your website. Small business owners need to make sure that that their website is optimised so take note of these tips to make your website perform better.