Event marketing is growing in importance for small businesses. The time to jump aboard this marketing trend is now. As an event offers opportunities for prospective customers to interact with a brand, it’s crucial to make sure it’s memorable for all those participating.
The digital marketing world can no longer afford to ignore podcasts as a platform since the rest of the world definitely isn’t. If the world’s podcast episodes were the citizens of a nation, it would sit somewhere between Malaysia and Mozambique, with over 28 million people and rising. A country of podcast listeners though would number somewhere between Indonesia and the United States. Nearly two-thirds of South Koreans, half of Americans, a third of Australians, and a fifth of Germans, and many other portions of other countries all reporting having listened to a podcast in the last month.
Digital Marketing: simple or complex? Broken down, the principals, the channels and the objectives are pretty straightforward. Designing the right strategy, however, is where things become a little obtuse. All channels need to work in conjunction, and require constant attention, while your tactics need to evolve as your data does. On all channels, knowing and understanding your audience is essential.