The more links your website gets from reputable sources, the higher it ranks on search engines like Google. Backlinks, inner links, external links, and link building all pertain to the process of having third-party websites link back to your site. In this article, we’ll show you how to earn these backlinks without the need to spend money like you would on PPC marketing.[continue reading…]
Search Engine Optimisation (SEO) is the method of improving the quality and the quantity of traffic to a website. It’s a marketing strategy which helps a website get better rankings in Google and other search engines such as Bing and Yahoo. However, the main focus is on Google, as it is the most used search engine. The idea is to drive organic traffic to a website as much as possible by providing Google with the most relevant content. SEO in the most basic terms, is creating a site and content which will help Google rank it highly, allowing relevant people to find the content and the website.