If you’re a business owner attempting to expand your brand and client base, millennials can be an attractive choice. It can be difficult to figure out how to start appealing to this new base. Even precise timelines for millennials are hard to pin down, but the general understanding is that the youngest of them are finishing college and the oldest are approaching 40 years of age. Thankfully, pinning down their tastes have been a bit easier than pinning down their age demographic.
Millennials are the largest living population, and this group includes anyone born from 1981 to 1997. The generation has been widely misunderstood, and reports show that they are the most difficult demographic to engage. As millennials are such a huge part of society, it’s worth investing time to get to know them as prospective customers and perhaps tailor marketing strategies to suit their needs.