In small business, getting your name out there is often one of the most difficult tasks. With lower margins and fewer employees, marketing strategically is increasingly important to the success of your business. That means utilising social media to its fullest potential, and sometimes in unexpected ways. As a small business owner, you know that Facebook and Instagram are essentials at this point. However, there is another social media channel with engaged users who are receptive to brand discovery: Pinterest.
For those who don’t know, mobile optimisation is the process of designing and adapting any website online to ensure that it works well on the mobile platform. There are a lot of different things that you can do to ensure that your website is fully mobile optimised, enabling the user to have the same experience as your online shop as the desktop user.