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Salary benchmarking has become one of the most important tools for businesses seeking talent. If you’re struggling to find the best and you’re offering the average wage, it’s tempting to up your offering and see who takes the bait. But what if you don’t have the budget – or the inclination – to inflate the market? Are there more important things to job seekers than money? What are the options open to your business?

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Which matters more: recruitment or retention? Many employers struggle to answer this easy question. Every organisation is powered by its people, and hiring the right people starts with strong recruitment. Typically, employers believe that finding talented, motivated, experienced, and high-potential applicants to fill open positions is the best way to ensure a prosperous future of growth and innovation. But how much is that talent worth if it walks out the door after a year or two? Retaining existing employees means building institutional knowledge in your workforce and generating more stability.

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In the past five years, crowdfunding has skyrocketed in popularity as a way to bring innovations to life and has become a great contender to more traditional methods of funding. It has given entrepreneurs access to capital through the people who are most excited about their idea, and want to help it become a reality. This real-time interaction with ‘the crowd’ provides invaluable insights into the market for a given product, and allows entrepreneurs to tweak their products to better fit their customers’ needs. There’s no denying that there are are some major crowdfunding mistakes which can be made, however they can be easily avoided.

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